WHY CLEANSING YOUR SKIN IS SO IMPORTANT

Consider what your skin is exposed to throughout the day. From makeup and sweat to particles in the environment, your skin inevitably faces many external aggressors. Daily facial cleansing removes every last trace of dirt, excess oil, pollution, and unwanted skin cells off of your face.

Cleansing is the first step of all skincare routines and is beneficial in a number of ways. If not cleansed properly, dirt and pollution accumulate at the surface of your skin and could potentially contribute to breakouts, dehydration, and aging.

Maintain a clear skin • To help protect itself from environmental damage, the skin produces sebum. While sebum is beneficial to your skin, if it stays on the skin too long without being cleansed off, or if there is excessive oil on the surface, it can mix with any residing build-up leftover on your skin. This may cause enlarged pores and create a blockage of skin follicles, trapping sebum and allowing bacteria to penetrate the skin, which leads to inflammation, acne, and a blotchy and lackluster complexion.

Boost hydration • Regular facial cleansing is also an important factor in helping the skin maintain a proper level of moisture. Dehydrated skin looks and feels rough, wrinkled, and aged. Cleansing helps manage pH levels of the skin; enabling sufficient water and product retention, for proper skin hydration.

Stay young-looking • Every day, your skin is aging. Pollution and environmental toxins can accelerate the aging process, and the very simple process of cleansing your skin is an excellent way to get rid of all unwanted particles and to stimulate the internal processes, which fight aging, including wrinkles, lack of tone, pigmentation, and dullness.

Increase product’s effectiveness • Without cleansing, your skin would be covered with a thick layer of dirt and grime which can render it difficult for the active ingredients applied over to penetrate the skin properly and thus function. Clearing out your pores will prepare your skin for the absorption of other skincare products and will therefore make it more receptive to treatments to follow such as exfoliators, masks, serums, and moisturisers, for maximum effectiveness.

The Evening Care 4 Set from Atomy can help you to cleanse your skin thoroughly. If you've been wondering why your skin would react differently even when you're using even the most expensive skincare line, you prolly should do the proper cleansing step first.

Hope this helps!

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